The campaign aided understanding in cloud computing whilst web traffic increased by 50% in the relevant period
Always at the forefront of emerging technologies, Perfect Image was the first North East business to become an Amazon Web Services Partner (AWS). r//evolution was appointed to deliver an integrated campaign to take AWS to market in the region, maximise opportunities for cloud computing-driven new business opportunities and to develop a significant revenue stream from AWS, to support ambitious business growth targets within a set budget.
A strong campaign creative was executed across a blend of traditional and digital media channels. Standing apart from the industry norm, the ‘guardian angel’ figure created talkability and buzz. Key phrases were also developed and used throughout to communicate the benefits of managed cloud computing. The typography was stylised to marry-in with the imagery of the angel, contributing to the campaign’s strong visual identity.
We challenged r//evolution to take responsibility for our marketing and we have been delighted by the leadership they have shown, ensuring that we plan our campaigns and that they are successfully delivered.Perfect Image